RACHAEL RAY

Simplifying the core values of brand name

Re-branding: brand positioning, tagline, proprietary typography,
collateral, sales book, advertising, and microsite.

A personal, warm personality and story aiming to communicate
a sense of ease to make life easier for women.

 tagline and marketing materials

tagline and marketing materials

 marketing materials

marketing materials

 marketing materials

marketing materials

 sales book

sales book

 marketing materials

marketing materials

 2B2 marketing materials

2B2 marketing materials

 2B2 marketing materials

2B2 marketing materials

ALDEN HOTELS

Envisioning a new kind of boutique hotel

Re-branding: Brand positioning, logo, collateral, in-room, advertising

Sleek graphic design along with warm, personal
elements bring to life this new chain of boutique hotels
aimed at second-tier American cities

Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Nicholas Koening

 Logo

Logo

 Promotional piece sent to the owner of the hotel. It helped us to win the account.

Promotional piece sent to the owner of the hotel. It helped us to win the account.

 Corporate identity

Corporate identity

 Breakfast menu

Breakfast menu

 In-room directory

In-room directory

 Brochure

Brochure

 Brochure

Brochure

 Holidays cards

Holidays cards

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EVERYTHING BUT WATER

Creating a visual escape to position a growing swim brand

Complete brand identity: Brand positioning, logo, packaging, store design, 
web site, collateral, video

Placing styles in lush, evocative getaway settings – complemented by
clean, elegant typography and graphic design – establishes this brand as
the one to take a woman to new and beautiful places

Credits:  Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion

 Logo

Logo

 Corporate identity

Corporate identity

 Packaging

Packaging

 Packaging

Packaging

 Casting & creative direction

Casting & creative direction

 Casting & creative direction

Casting & creative direction

 Style stories covers

Style stories covers

 Style stories covers

Style stories covers

 Store facade

Store facade

 Store interiors

Store interiors

 Responsive web design

Responsive web design

Marketing video

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LIA SOPHIA

Bringing to life the fun of party selling for a preeminent fashion jewelry brand

Complete brand identity: brand positioning, logo, packaging, web site,
catalog & collaterals

Sophisticated and energetic graphic design showcase
jewelry in editorial-style stories for aspirational impact and easier shopping, 
with a complete brand facelift

Credits:  Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Daymion Mardel

 Brand imaging & positioning

Brand imaging & positioning

 Branded Illustration by anja kroencke

Branded Illustration by anja kroencke

 Packaging

Packaging

 Catalog covers

Catalog covers

 Catalog spread

Catalog spread

 Catalog spread

Catalog spread

 Catalog spread

Catalog spread

 Brand book

Brand book

 Brand book spread

Brand book spread

 Brand book spread

Brand book spread

 Monthly catalog

Monthly catalog

 Responsive webdesign

Responsive webdesign