ALDEN HOTELS

Envisioning a new kind of boutique hotel

Re-branding: Brand positioning, logo, collateral, in-room, advertising

Sleek graphic design along with warm, personal
elements bring to life this new chain of boutique hotels
aimed at second-tier American cities

Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Nicholas Koening

Logo

Logo

Follow up marketing piece sent to the owner of the hotel after  our initial meeting. It helped us to win the account.

Follow up marketing piece sent to the owner of the hotel after
our initial meeting. It helped us to win the account.

Corporate identity

Corporate identity

Breakfast menu

Breakfast menu

In-room directory

In-room directory

Brochure

Brochure

Brochure

Brochure

Holidays cards

Holidays cards

dotted line.jpg

EVERYTHING BUT WATER

Creating a visual escape to position a growing swim brand

Complete brand identity: Brand positioning, logo, packaging, store design, 
web site, collateral, video

Placing styles in lush, evocative getaway settings – complemented by
clean, elegant typography and graphic design – establishes this brand as
the one to take a woman to new and beautiful places

Credits:  Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion

Logo

Logo

Corporate identity

Corporate identity

Packaging

Packaging

Packaging

Packaging

Casting & creative direction

Casting & creative direction

Casting & creative direction

Casting & creative direction

Style stories covers

Style stories covers

Style stories covers

Style stories covers

Store facade

Store facade

Store interiors

Store interiors

Responsive web design

Responsive web design

Marketing video

dotted line.jpg

LIA SOPHIA

Bringing to life the fun of party selling for a preeminent fashion jewelry brand

Complete brand identity: brand positioning, logo, packaging, web site,
catalog & collaterals

Sophisticated and energetic graphic design showcase
jewelry in editorial-style stories for aspirational impact and easier shopping, 
with a complete brand facelift

Credits:  Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Daymion Mardel

Brand imaging & positioning

Brand imaging & positioning

Branded Illustration by anja kroencke

Branded Illustration by anja kroencke

Packaging

Packaging

Catalog covers

Catalog covers

Catalog spread

Catalog spread

Catalog spread

Catalog spread

Catalog spread

Catalog spread

Catalog spread

Catalog spread

Brand book

Brand book

Brand book spread

Brand book spread

Brand book spread

Brand book spread

Brand book spread

Brand book spread

Monthly catalog

Monthly catalog

Responsive webdesign

Responsive webdesign