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BERGLASS + ASSOCIATES

Finding a search firm’s new identity

Complete brand identity

Symbols and metaphor evoking the work of this top consumer
goods search firm were employed to rebrand and reintroduce
them through a new website, brochure and collateral materials

Credits: Creative Director: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Mathew Donaldson

 Visual identity

Visual identity

 Promotional piece

Promotional piece

 Corporate identity

Corporate identity

 Marketing materials

Marketing materials

 Marketing materials

Marketing materials

 Responsive website

Responsive website

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EXHALE MIND BODY SPA

Communicating a new kind of spa experience

Complete brand identity: Brand positioning, logo, corporate identity, 
packaging, web site, collateral, environmental signage

A sophisticated, iconographic treatment creates an aspirational feeling for
an experience combining the best of gym and spa.

Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion

 Umbrella logo

Umbrella logo

 Corporate identity

Corporate identity

 Environmental graphics

Environmental graphics

 Art direction & logo for private label packaging

Art direction & logo for private label packaging

 Responsive webdesign

Responsive webdesign

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