BURBERRY
Leveraging outerwear to introduce underwear
The iconic trenchcoat of this venerable British brand became the foil for a witty,
distinctive launch of their new “Gentleman’s Undergarment Collection”
Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion / Photography: Tom Munro
Packaging
Party invitation
Boxer's packaging
Boxer & underwear promotional piece
RED SEA, SAM MARTIN PRESS
Promoting a noted journalist's new thriller
Book packaging for this terrorist-based thriller, along with
an ominous tagline - ' They're always one step ahead" - gained
notice for writerEmily Benedek and opened the door to
wider distribution.
Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion
Book packaging
Book packaging
STARR RANCH WINERY
Promoting a variety of new grapes for this Californian winery
A family owned and operated ranch located on
the Central Coast of California specializing in
ultra premium wine grape production
