BURBERRY

Leveraging outerwear to introduce underwear

The iconic trenchcoat of this venerable British brand became the foil for a witty,
distinctive launch of their new  “Gentleman’s Undergarment Collection”

Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion /  Photography: Tom Munro

 Packaging

Packaging

  Party invitation

Party invitation

 Boxer's packaging

Boxer's packaging

 Boxer & underwear promotional piece

Boxer & underwear promotional piece

RED SEA, SAM MARTIN PRESS

Promoting a noted journalist's new thriller

Book packaging for this terrorist-based thriller, along with
an ominous tagline - ' They're always one step ahead" - gained
notice for writerEmily Benedek and opened the door to
wider distribution.

Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion

 Book packaging

Book packaging

  Book packaging

Book packaging

STARR RANCH WINERY

Promoting a variety of new grapes for this Californian winery

A family owned and operated ranch located on
the Central Coast of California specializing in
ultra premium wine grape production