ALDEN HOTELS
Envisioning a new kind of boutique hotel
Re-branding: Brand positioning, logo, collateral, in-room, advertising
Sleek graphic design along with warm, personal
elements bring to life this new chain of boutique hotels
aimed at second-tier American cities
Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion / Photography: Nicholas Koening
Logo
Follow up marketing piece sent to the owner of the hotel after
our initial meeting. It helped us to win the account.
Corporate identity
Breakfast menu
In-room directory
Brochure
Brochure
Holidays cards
EVERYTHING BUT WATER
Creating a visual escape to position a growing swim brand
Complete brand identity: Brand positioning, logo, packaging, store design,
web site, collateral, video
Placing styles in lush, evocative getaway settings – complemented by
clean, elegant typography and graphic design – establishes this brand as
the one to take a woman to new and beautiful places
Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion
Logo
Corporate identity
Packaging
Packaging
Casting & creative direction
Casting & creative direction
Style stories covers
Style stories covers
Store facade
Store interiors
Responsive web design
Marketing video
LIA SOPHIA
Bringing to life the fun of party selling for a preeminent fashion jewelry brand
Complete brand identity: brand positioning, logo, packaging, web site,
catalog & collaterals
Sophisticated and energetic graphic design showcase
jewelry in editorial-style stories for aspirational impact and easier shopping,
with a complete brand facelift
Credits: Creative Directors: Bob Weinstein & Carlos Pion
Designer: Carlos Pion / Photography: Daymion Mardel
Brand imaging & positioning
Branded Illustration by anja kroencke
Packaging
Catalog covers
Catalog spread
Catalog spread
Catalog spread
Catalog spread
Brand book
Brand book spread
Brand book spread
Brand book spread
Monthly catalog
Responsive webdesign